Marketing and Advertisement

Marketing is the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services to create exchanges that will satisfy individual and organizational objectives. It aslo identifies the marketing variables of product, price, promotion and distribution that are used to provide consumer satisfacton.

The people who are responsible for most of the activities necessary to create the costumers are marketing managers.

Marketing mix comprise these subjects: 1. product 2. price 3. place 4. promotion. Very important part of promotion is adverisement. Advertising is paid, nonpersonal communication through various media by business, firms, nonprofit organizations and individuals who are identified in the advertising message and hope to inform or persuade members of a particular audience.

Types of adverising: Product advertising – deals with nonpersonal selling of a particular good or service. It is type, that comes to the average person`s mind, when he or she thinks about advertisement. Institutional advertising – in contrast, is concerned with promoting a concept, an idea, a philosophy or the goodwill of an industry, company, organiyation, person, geographic or government agency. Advertising can be subdivided into three categories: Informative advertisement seeks to develop initial demand for a good, service, person,…

This advertising is used in the introductory stage of the product life cycle. Persuasive advertisement attempts to develop demand for a good, service, person,…

It is used in the growth stage and early in the maturity stage of the product Reminder advertising seeks to reinforce previous promotional activity by keeping the name of the good, service, organization or cause on front of the public.